The event
With the concept “More Than You Can See,” BIAL emphasized that managing diabetes goes beyond glycemic control—it’s about preventing cardiovascular and renal complications. The event was carefully designed to reflect this vision, featuring an innovative stage setup with three giant screens that immersed guests in powerful and inspiring content.
João Moleira moderated the event, guiding sessions and providing a platform for renowned experts. A standout moment was the seamless transformation of the meeting space into a dining area in under 45 minutes, where guests were delighted with an interactive menu revealed exclusively through QR codes. This creative approach reinforced BIAL’s commitment to innovation and bold thinking.
