Volvo – EX60 Launch

The event

Two cities. Two iconic venues. One car that had to mean something before anyone sat inside it.
For the national launch of the Volvo EX60, at Lisbon’s Cruise Terminal and Porto’s Casa da Arquitetura, we built an experience where space, sound, light, and storytelling worked together from the first second. Anticipation was designed. Atmosphere was shaped. And at exactly the right moment, the future was revealed.
The best launches don’t just present a product. They create a moment people remember.