tap – abraçamos o mundo

The event

The goal of TAP’s new positioning is to convey Portugal’s connection to the world and the world’s connection to Portugal, awakening in every traveler the typically Portuguese curiosity. “Embracing the World” represents TAP’s desire to discover, explore, and broaden horizons with an open mind and a warm spirit.
This was how TAP presented its new positioning during an internal event held in one of its hangars, attended by around 300 guests.
Also present was the Portuguese DJ and producer Branko, who created TAP’s official music.

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