The event
The Sonae Annual Meeting took place at the iconic Real Companhia Velha under the theme “Future Proof Driven,” emphasizing the need to embrace transformation and cultivate a mindset of adaptability in a constantly changing world.
Inspiration in every detail.
The event brought together the top leaders from Sonae’s various business groups, including CEO Cláudia Azevedo and key executives, who shared insights on future challenges and opportunities. The highlight of the day was an inspiring keynote by Chris Barton, founder of Shazam, who captivated the audience with his disruptive and innovative vision.
Beyond the speeches, the experience was enriched with activations such as the “Future Proof -> Future Driven” exhibition. This immersive installation challenged participants to reflect on shifting from a defensive stance to a proactive mindset, using special lenses to reveal hidden messages in contrasting perspectives.
The day’s atmosphere was further elevated by a mesmerizing Candlelight concert featuring a custom setlist of Coldplay and Imagine Dragons, offering a reflective and emotional interlude. This meeting reaffirmed Sonae’s commitment to preparing for future challenges while inspiring innovation and resilience at every level.
